Maison Martin Margiela for H&M AW12 collection

H&M launched its exclusive collaboration with Maison Martin Margiela .

The eagerly-awaited collection, which features women’s and men’s apparel and accessories, has proved to be a sell-out already – with shoppers in their droves queuing to get their hands on the range both online and in store.

The collaboration between the popular high-street chain and the French fashion house was heralded by fashion critics and follows in the footsteps of H&M’s previous tie-ups with Versace, Anna Dello Russo and most recently, Marni.

Born in Belgium in 1957, Mr Martin Margiela founded his namesake label in 1988 after cutting his teeth under Jean Paul Gaultier's creative watch.

Often referred to as avante garde, experimental and non-traditionalist, the whole Margiela deal is deconstruction. While star jumping between the elegantly feminine and solidly masculine, Margiela likes to play with shape, size and detailing in an alluring yet mysterious way.

Key themes? Oversized anything, exposed tailoring, muted shades and structured silhouettes that just can't help but catch the eye.

Pixie  rocking the sweet wrapper clutch bag