H & M Launch pop-up Sports wear store.

Swedish fashion retailer H&M has opened two sportswear only pop-up stores to coincide with the London Olympics.


The first store opened in Covent Garden on the 6th  July, it is open for 10 weeks and it stocks women, men's and kids sportswear. The second store is in Westfield,Stratford and launched on the 7th July.
In both stores H&M will exclusively launch a limited edition range of clothing in red, white and blue.

It has been heard that if the temporary store is successful, H&M may decide to open it on a permanent basis....

H&M Pop up store in Covent Garden